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Promotional Activities of Agricultural Groups

Authors: Twining, Carl R.; Henderson, Peter L.; Twining, Carl R.; Henderson, Peter L.;

Promotional Activities of Agricultural Groups

Abstract

Excerpts from the report: Specific objectives of this study are as follows: (1) To provide current data on the expenditures of farm groups, and (2) to determine changes since 1958 in (a) the number and types of agricultural groups engaged in sales promotional activities for U.S. farm products; (b) the volume of funds expended to promote each class of products and to conduct the various promotional activities; (c) the nature and scope of promotional programs; and (d) methods of financing programs and source of funds. This report is based on the results of a mail survey of all known organized farm groups in the United States. Followup personal interviews were used to gain information from those not responding to the initial mail questionnaire.

Keywords

Marketing, FOS: Economics and business, Research Methods/ Statistical Methods

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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