The acceptance and growth of Demand-Side Management (DSM) continues to increase in the US. According to latest estimates, total expenditures on electric utility DSM programs now exceed $1.2 billion annually, with these investments ranging from 1 to 5 percent of a utility`s gross revenues. In addition, due to increasing environmental concerns and the high cost of new capacity, these expenditure levels are expected to increase. While the vast majority of these DSM programs are directed at the more traditional residential, commercial and industrial market sectors, significant opportunities still exist. One market segment that has not been the focus of attention but a critical sector from an economic development perspective for marry utilities -- is the agricultural and farmstead market. Although the total number of farms in the United States decreased by approximately 5 percent between 1985 and 1989, the land dedicated to farming still accounts for over 995 million acres. Furthermore, the total value of farm output in the United States has been steadily increasing since 1986. The limited penetration of energy efficiency measures in farmsteads provides an excellent opportunity for utilities to expand their DSM programming efforts to capture this ``non-traditional`` market segment, and at the same time assistmore » farms in increasing their efficiency and competitiveness. In marry states, and, in particular New York State, agriculture plays a major economic role. The importance of farms not only from a utility perspective but also from a state and federal perspective cannot be overstated. As such, utilities are in a unique position to facilitate farmstead DSM technology investments in an effort to benefit the farmer (and his profitability), the utility, the state and the country. This guidebook is designed to provide the framework for agricultural demand planning, including market assessment, technology assessment, market penetration analysis and program design.« less