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Dijital Aktivizm Platformu Change.Org da Başarıya Ulaşmış Kampanyalara Yönelik Bir Çalışma

Authors: Ece Karadoğan Doruk; Ayda Akbıçak;

Dijital Aktivizm Platformu Change.Org da Başarıya Ulaşmış Kampanyalara Yönelik Bir Çalışma

Abstract

Dijital teknolojilerin kuresel anlamda yasamlarimiza egemen olmasi, tutum ve davranislarimizi, iletisim bicimlerimizi, sosyal yasantilarimizi derinden etkilemis ve degistirmistir. Yasamin icinde yer alan pek cok uygulama dijital ortamlarda yer alan sosyal platformlara tasinmistir. Toplumu yonetenlerin bazi karar ve uygulamalarindan hosnut olmayan bireylerin, baski gruplarinin, lobilerin de yeni bulusma noktalarindan biri artik dijital aktivist platformlardir. Bu calismada, en cok tercih edilen dijital aktivist platformlardan biri olan Change.org incelenmis, sitede ilan edilen basariya ulasmis projelerin ilk 30 adedi cesitli basliklar altinda degerlendirilmistir. Degerlendirmede basliklar arasinda korelasyon aranmis, projeler arasindaki iliskisellikler sorgulanmistir. Arastirma sonuclarini anlamlandima surecinde, saglik ve cevre konulu kampanyalarin basariya ulasma olasiliginin digerlerine gore daha yuksek oldugu, saglik konulu projelerin daha cok imza topladigi, basariya ulasmis projelerin tamaminin sosyal medyada yer alirken 18’inin geleneksel medyada da yer almasi nedeniyle geleneksel ve sosyal medyalarin birbirini destekledigi, sosyal medyadaki sayisal cogunlugun geleneksel medya uzerinde baski yaratabildigi sonuclarina varilmistir. Anahtar Kelimeler: Dijital Aktivizm, Change.org, Sosyal Medya, Lobicilik, Baski Gruplari

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold