Ideas by Statistical Mechanics (ISM) is a generic program to model evolution and propagation of ideas/patterns throughout populations subjected to endogenous and exogenous interactions. The program is based on the author's work in Statistical Mechanics of Neocortical Interactions (SMNI), and uses the author's Adaptive Simulated Annealing (ASA) code for optimizations of training sets, as well as for importance-sampling to apply the author's copula financial riskmanagement codes, Trading in Risk Dimensions (TRD), for assessments of risk and uncertainty. This product can be used for decision support for projects ranging from diplomatic, information, military, and economic (DIME) factors of propagation/evolution of ideas, to commercial sales, trading indicators across sectors of financial markets, advertising and political campaigns, etc. It seems appropriate to base an approach for propagation of ideas on the only system so far demonstrated to develop and nurture ideas, i.e., the neocortical brain. A statistical mechanical model of neocortical interactions, developed by the author and tested successfully in describing short-term memory and EEG indicators, is the proposed model. ISM develops subsets of macrocolumnar activity of multivariate stochastic descriptions of defined populations, with macrocolumns defined by their local parameters within specific regions and with parameterized endogenous inter-regional and exogenous external connectivities. Parameters of subsets of macrocolumns will be fit using ASA to patterns representing ideas. Parameters of external and inter-regional interactions will be determined that promote or inhibit the spread of these ideas. Tools of financial risk management, developed by the author to process correlated multivariate systems with differing non-Gaussian distributions using modern copula analysis, importancesampled using ASA, will enable bona fide correlations and uncertainties of success and failure to be calculated. Marginal distributions will be evolved to determine their expected duration and stability using algorithms developed by the author, i.e., PATHTREE and PATHINT codes.