The Flexible Mechanisms articulated in the Kyoto Protocol provide a robust framework for emission reduction issue in a manner that is not just economically efficient, but is also pro-growth for trade. In the presence of liquid or illiquid markets, to attain higher value from the emission trading, we have shown that coalition strategies provide a pertinent alternative to production optimization measures which may not be feasible at times. The whole game is analyzed taking a resource based view of the strategic factor markets. We have also illustrated the measures needed to provide stability to the coalitions and hence the coalition strategies.