Cycling uptake in Ireland is very low, and communications related to cycling and cyclists is generally negative. The author hypothesised that Social Dominance Theory can be applied to understand this. A survey was designed and distributed which allowed respondents to complete the well-established Social Dominance Orientation scale, and a Cyclist Orientation scale designed by the author to test a respondent's orientation towards cycling and cyclists. Scores for both were converted to percent so as to compare like for like. A correlation was found between respondents' SDO score and CO score. This suggests that there is a relationship between Social Dominance Orientation and one's attitude to cyclists.