This article is devoted to the history of the implementation by the United Nations of the universals of gender policy that have developed in the context of the modern worldview. The author traces the evolution of the United Nations policy on the women's issue in the context of historical realities and on the basis of an analysis based on the most important documents of the UN. It corroborates the beginning of a qualitatively new stage in UN policy, which manifests itself in shifting the focus from the legal status of women to the gender equality discourse, and changes in social structures and relations between men and women. The sociocultural determinants of gender value orientations and behavioral stereotypes had developed in the context of various national traditions, and its role in adapting the universal concept of gender equality. The article analyzes the value gender guidelines of modern Chinese society and the West European version of gender policy. The conclusion indicates that there are varied ways to achieve gender balance in society and the need to develop a new gender universal concept that dialectically combines the general and the singular gender relations.