Low-Price Guarantees in a Dual-Channel of Distribution

descriptionPublicationkeyboard_double_arrow_right Article , Other literature type 01 Jan 2020 English Publisher:Elsevier BVJournal:SSRN Electronic Journal (eissn: 1556-5068,

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Authors: Juncai Jiang; Chuan He 0002;

doi: 10.2139/ssrn.3651349 , 10.1287/mksc.2020.1272

Low-Price Guarantees in a Dual-Channel of Distribution

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Abstract

In a dual channel, the manufacturer's low-price guarantee facilitates price discrimination and channel coordination and the manufacturer may choose price-beating, price-matching, or no guarantee.

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