
doi: 10.2139/ssrn.3122217
Culinary becomes an one of industry that has a large market share at this time. The rapid technological developments also bring a positive impact in the culinary industry. Including halal products have experienced significant growth. As one of the largest Muslim countries in the world, Indonesia has great potential in the field of halal culinary to compete in MEA (ASEAN Economic Community). To improve the efficiency and effectiveness of the halal culinary industry as a strategy to increase the interest of halal culinary in Indonesia, the author is interested to conceptualize a multinational company in distribution and financing for halal culinary industry with the scope of the ASEAN region called IHC. IHC consists of one Headquarter Company located in Jakarta and eight branch offices located in ASEAN countries that have promising halal tourist destinations. There are two main products of IHC such as IHC Distribution and IHC Financing. Firstly, IHC distribution will facilitate the distribution of halal products in Southeast Asia by using the sale and purchase contracts of murabahah along with value proposition in the form of certification of halal certification, best quality service, risk management, and reduce cost through minimization of transportation cost, transaction cost and simplification of long distribution channel. Secondly, IHC financing is a financing facility for halal industries in Southeast Asia region to develop with Guidance and Counseling activities, and application of mudhorobah contract with dividend system in the form of profit and lost sharing. In analyzing this research, the authors used descriptive qualitative approach to analyze the opportunities of IHC implementation through interviews, observation and literature studies to the government, halal businessmen and academics to formulate the appropriate and effective IHC operational system. The results of this study IHC is expected to be a solution in the distribution of halal culinary products are guaranteed, and quality so as to respond to the needs of Muslim consumers in ASEAN and can provide financing in the development of halal industry, in addition, with the IHC pushing Indonesia as a global halal center with the scope of ASEAN or the world.
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