We are no longer an industrial economy characterized by assembly lines; we are now in a knowledge economy where creativity is what matters and the old ways of running a firm simply do not work. Using the value of the stock as a way of measuring CEO performance makes no sense and can actually destroy an organization. This paper discusses a new paradigm for rating CEOs that includes factors that provide long-term value such as employee engagement, diversity, building a learning organization, corporate social responsibility, and the reputation of the organization.