Difusao de Inovaaoes, Estrategia e a Inovaaao: O Modelo D.E.I. aplicado ao Case Havaianas. (Diffusion of Innovations, Strategy and Innovation: The Application of D.S.I Framework to Case Havaianas)

descriptionPublicationkeyboard_double_arrow_right Article , Other literature type 01 Jan 2012 English Publisher:Elsevier BVJournal:SSRN Electronic Journal (eissn: 1556-5068,

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Authors: Francisco Rodrigues Gomes;

doi: 10.2139/ssrn.2712501

Difusao de Inovaaoes, Estrategia e a Inovaaao: O Modelo D.E.I. aplicado ao Case Havaianas. (Diffusion of Innovations, Strategy and Innovation: The Application of D.S.I Framework to Case Havaianas)

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Abstract

Portuguese Abstract: O autor desenha um Framework - D.E.I: Difusao de Inovacao, Estrategia e Inovacao - que intenciona contribuir com executivos e profissionais na tarefa de planejar a estrategia de difusao e inovacao de produtos e servicos no mercado. Aplicando o modelo ao Case Havaianas - Brasil.English Abstract:The author design a Framework - DSI: Difusion of Innovation, Strategy and Innovation - that intend to support Executives in their job of planning a strategy to difusion and innovation of products and service in the market. Applying the framework to the Case Havaianas Sandals - Brazil.

Related Organizations

Pontifícia Universidade Católica de São Paulo
Brazil
Catholic University of America
United States
Fundação Armando Alvares Penteado
Brazil

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