Direct Seeded Rice (DSR) is the technology which is water, labour and energy efficient along with eco-friendly characteristics. Flooded rice is a major source of methane emission, while the use of nitrogen fertilizers produces nitrous oxide; both are greenhouse gases linked to global warming. The dominant method of rice establishment is transplanting in the rice-wheat growing areas of the Indo-Gangetic Plains (IGP). However, rising labour costs for establishing a nursery, puddling fields, and transplanting have increased costs for transplanting in the region. Direct seeding of rice was a common practice before green revolution in India and is becoming popular once again because of its potential to save water and labor. However, high weed infestation is the major bottleneck in DSR, especially in dry field conditions and, availability of several nutrients including N, P, S and micro-nutrients such as Zn and Fe, is likely to be a constraint. Extension activities can play very important role in popularization of DSR, which includes training, demonstration of DSR in farmer’s field, on farm trial related to various potential problems faced by farmers and exposure visit of farmers to field. Coordination is also required within the different disciplines/specializations, between institutions and departments as well as functional areas like research, extension and training along with people’s participation and new thrust on participatory research and development to bring farmers in the framework of interactions at all levels.With the increase in prices of inputs and low rice prices, rice production does not provide farmers with high income. Rice food security needs clear national policy that allows right investment in all phases of rice development. There must be right policies on input availability, output marketing and prices. The following paper tries to look into the issues affecting DSR adoption and suggests extension strategies to popularize it.