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Mass Media Research

descriptionPublicationkeyboard_double_arrow_right Article , Preprint , Other literature type , External research report , Research 01 Jan 2009Publisher:Elsevier BVJournal:SSRN Electronic Journal (eissn: 1556-5068,

Authors: Heiner Meulemann; Jörg Hagenah;

doi: 10.2139/ssrn.1460650

handle: 10419/186218

Mass Media Research

- Summary
- Subjects
- Metrics

Abstract

Mass media are defind as media which have their proper program and constitute their own audience. Mass media research, accordingly, deals with the production of programs and the consumption of the audience. For both perspectives, research topics are justified, data sources are introduced, and recommendation for the research infrastructure are given. As for media production, the establishment of a central media content archive is recommended where content analytic time series of public agencies as well as of individual researchers are collected. Furthermore, the development of a unified content analytical system and the promotion of cross-national comparisons are recommended. As for media consumption, the provision of privately funded data for the scientific community, the promotion of cross-national comparisons and the linkage of programs and audience data are recommended. mass media, data archive, content analysis, survey research

Related Organizations

University of Cologne
Germany

Keywords

Forschungsansatz, Kommunikationsforschung, content analysis, Konsum, research approach, internationaler Vergleich, Media Contents, Content Analysis, Methodik, mass media, Produktion, survey research, mass media, data archive, content analysis, survey research, consumption, Datengewinnung, News media, journalism, publishing, Medieninhalte, Aussagenforschung, reception, Forschung, communication research, research, ddc:330, 10800, Forschungspraxis, international comparison, methodology, Massenmedien, data capture, Meinungsforschung, Rezeption, research practice, data archive, Publizistische Medien, Journalismus,Verlagswesen, production, Public Opinion Research, Inhaltsanalyse, ddc: ddc:070

Impact byBIP!

	citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	127
	popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.	Top 10%
	influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	Top 1%
	impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.	Top 1%