Value Based Management at Marico

descriptionPublicationkeyboard_double_arrow_right Article , Other literature type 01 Jan 2008 English Publisher:Elsevier BVJournal:SSRN Electronic Journal (eissn: 1556-5068,

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Authors: Vishwanath Ramanna;

doi: 10.2139/ssrn.1232822

Value Based Management at Marico

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Abstract

The case presents measures of financial performance and health for Marico. The measures include economic profit (also known as Economic Value Added) and other classic measures, such as financial ratios and stock price performance. Students are asked to evaluate the strategy and estimate the potential value creation ability of Marico.

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Shiv Nadar University
India

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