Potassium (K) is required for successful carrot ( Daucus carota ) production on sandy soils of the southeastern United States, yet there is little published research documenting most current university Cooperative Extension Service recommendations. Soil test methods for K in carrot production have not been rigorously validated. Excessive fertilization sometimes is practiced by carrot growers to compensate for potential losses of K from leaching and because some growers believe that high rates of fertilization may improve vegetable quality. Carrots were grown in three plantings during the winter of 1994-95 in Gainesville, Fla., to test the effects of K fertilization on carrot yield and quality on a sandy soil testing medium (38 ppm) in Mehlich-1 soil-test K. Large-size carrot yield was increased linearly with K fertilization. Yields of U.S. No. 1 grade carrots and total marketable carrots were not affected by K fertilization. K fertilizer was not required on this soil even though the University of Florida Cooperative Extension Service recommendation was for 84 lb/acre K. Neither soluble sugar nor carotenoid concentrations in carrot roots were affected by K fertilization. The current K recommendation for carrots grown on sandy soils testing 38 ppm Mehlich-1 K could be reduced and still maintain maximum carrot yield and root quality.