
doi: 10.21134/7ddxp976
handle: 11000/36116
The social phenomenon otaku (manga-anime fans) attracts more and more followers, and it gets more relevant thanks to the feedback given by the way they relate and develop their hobbies, its influence among young people and, ultimately, on the global market. This paper carries out a mixed investigation, whose first objective is to identify the most followed communicators among the Spanish otaku collective and their most used online platform to access their content. The second objective is to acknowledge the identified communicators approach to the public regarding their publications and other kinds of content. The results of the surveys carried out during the elaboration of this essay conclude that Wade Otaku and Lolweapon stand out among the Spanish otaku community, being YouTube the most used platform to access the content. Manga-anime related topics make up their most watched videos. However, they both differ in some features such as publication frequency, content format and audiovisual resources. Even though Lolweapon does have more subscribers, Wade Otaku's metrics corroborate a greater interaction with the public.
CDU::3 - Ciencias sociales, youtubers, YouTube, Redes sociales, comunicación y otakus, contenido manga-anime
CDU::3 - Ciencias sociales, youtubers, YouTube, Redes sociales, comunicación y otakus, contenido manga-anime
| selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | 0 | |
| popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network. | Average | |
| influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | Average | |
| impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network. | Average |
