Propaganda is the most important marketing instrument in the hotel industry. Every propaganda campaign pays special attention to the linguistic aspect of the propaganda materials. This paper analyzes the lexical aspect of hotel brochures. The most frequent lexical patterns are listed and sorted as they appear in hotel brochures. The terms used in hotel brochures have informative and emotional function. Emotional function is usually expressed by adjectives. Adjectives, as well as the other lexical terms, should be chosen carefully, because each wrong word may cause negative consequences.