Abstract: Advertising literacy has an elucidative characteristic in order to be comprehended advertisements in a correct manner by children. In relation to this matter, advertising literacy has gained importance in the field of advertising in recent years. Advertising literacy education is a part of media literacy education program. Media literacy education program includes various subjects related to advertising literacy. Media literacy has started to be taught as an elective course since 2007-2008 education term in Turkey. Media literacy curriculum, which was prepared by The Radio and Television Supreme Council (RTUK) and The Ministry of National Education (MEB), has been updated in 2014. New media literacy teaching material in primary education started to be taught in 2014-2015 education term. The main focus of this study is an evaluation of media literacy curriculum in terms of advertising literacy in Turkey. In this frame, the content of media literacy course was examined in terms of advertising literacy, and old and new teaching materials in primary education were compared. In this context, the main components of advertising literacy curriculum were identified. Besides, the similarities and dissimilarities of old and new teaching materials in the field of advertising literacy were revealed. The findings of the study indicated that the new teaching material, which is more comprehensive in terms of subjects included in the curriculum regarding advertising literacy, allocates more space to advertising literacy, and embraces the different aspects of advertising literacy. In conjunction with this, the topics associated with advertising literacy are explained in more detail, and the new education program leads students to be more active and to be more productive. Consequently, the new teaching material contributes more to become a conscious advertising literate rather than the old teaching material. Oz: Reklam okuryazarligi, cocuklarin reklamlari dogru bir sekilde degerlendirmesi icin yol gosterici bir nitelik tasimaktadir. Bununla baglantili olarak, reklam okuryazarligi son yillarda reklamcilik alaninda onem kazanmistir. Medya okuryazarligi egitimi, reklam okuryazarligi ile ilgili cesitli konulari kapsamaktadir. Turkiye’de medya okuryazarligi, 2007-2008 egitim-ogretim yilindan itibaren secmeli bir ders olarak ogretilmeye baslanmistir. Radyo Televizyon Ust Kurulu (RTUK) ve Milli Egitim Bakanligi (MEB) tarafindan hazirlanan medya okuryazarligi mufredati 2014 yilinda guncellenmistir. Yeni medya okuryazarligi ogretim materyali, ilkogretimde 2014-2015 egitim-ogretim yilindan itibaren ogretilmeye baslanmistir. Bu calisma, Turkiye’de medya okuryazarligi mufredatinin reklam okuryazarligi ekseninde degerlendirilmesine odaklanmaktadir. Bu cercevede, medya okuryazarligi dersinin icerigi reklam okuryazarligi acisindan analiz edilmektedir ve eski ve yeni ogretim materyalleri karsilastirilmaktadir. Bu baglamda, reklam okuryazarligi mufredatinin temel bilesenleri belirlenmistir. Bunun yanisira, reklam okuryazarligi ekseninde eski ve yeni egitim materyallerinin benzerlikleri ve farkliliklari tespit edilmistir. Bu calismanin bulgulari, mufredatta ele alinan konular acisindan daha kapsamli olan yeni ogretim materyalinin reklam okuryazarligina daha fazla yer ayirdigina ve reklam okuryazarliginin farkli boyutlari uzerinde durduguna isaret etmektedir. Bununla baglantili olarak, reklam okuryazarligi ile ilgili konular daha detayli olarak aciklanmaktadir ve yeni ogretim programi ogrencileri daha aktif ve daha uretken olmaya yonlendirmektedir. Sonuc olarak, yeni ogretim materyali, eski ogretim materyaline oranla daha bilincli bir reklam okuryazari olunmasina daha fazla katkida bulunmaktadir.