We prove that for all integers $2\leq m\leq d-1$, there exists doubling measures on $\mathbb{R}^d$ with full support that are $m$-rectifiable and purely $(m-1)$-unrectifiable in the sense of Federer (i.e. without assuming $μ\ll\mathcal{H}^m$). The corresponding result for 1-rectifiable measures is originally due to Garnett, Killip, and Schul (2010). Our construction of higher-dimensional Lipschitz images is informed by a simple observation about square packing in the plane: $N$ axis-parallel squares of side length $s$ pack inside of a square of side length $\lceil N^{1/2}\rceil s$. The approach is robust and when combined with standard metric geometry techniques allows for constructions in complete Ahlfors regular metric spaces. One consequence of the main theorem is that for each $m\in\{2,3,4\}$ and $s0$, $f(E)$ has Hausdorff dimension $s$, and $μ(f(E))>0$. This is striking, because $\mathcal{H}^m(f(E))=0$ for every Lipschitz map $f:E\subset\mathbb{R}^m\rightarrow\mathbb{H}^1$ by a theorem of Ambrosio and Kirchheim (2000). Another application of the square packing construction is that every compact metric space $\mathbb{X}$ of Assouad dimension strictly less than $m$ is a Lipschitz image of a compact set $E\subset[0,1]^m$. Of independent interest, we record the existence of doubling measures on complete Ahlfors regular metric spaces with prescribed lower and upper Hausdorff and packing dimensions.

40 pages, 5 figures: this is the final version in Discrete Analysis Journal