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Целью работы ÑвлÑетÑÑ Ñ€Ð°Ð·Ñ€Ð°Ð±Ð¾Ñ‚ÐºÐ° комплекÑа проектных мероприÑтий по ÑовершенÑтвованию ÑиÑтемы ÑƒÐ¿Ñ€Ð°Ð²Ð»ÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑƒÑ€ÐµÐ½Ñ‚Ð¾ÑпоÑобноÑтью компании Coolpad на оÑнове вÑеÑтороннего анализа ее текущего ÑоÑтоÑниÑ. Работа выполнена на базе финанÑовой отчётноÑти и материалах компании Coolpad. ИÑпользованные методы: ÐºÐ¾Ð¼Ð¿Ð»ÐµÐºÑ Ð¾Ð±Ñ‰ÐµÐ½Ð°ÑƒÑ‡Ð½Ñ‹Ñ… и Ñпециальных методов, Ð²ÐºÐ»ÑŽÑ‡Ð°Ñ Ð¼ÐµÑ‚Ð¾Ð´Ñ‹ ÑиÑтемного, финанÑово-ÑкономичеÑкого, ÑтратегичеÑкого анализа, Ñкономико-математичеÑкого Ð¼Ð¾Ð´ÐµÐ»Ð¸Ñ€Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸ ÑкÑпертных оценок. ОÑновные результаты работы: ̶ изучены и обобщены теоретичеÑкие Ð¿Ð¾Ð»Ð¾Ð¶ÐµÐ½Ð¸Ñ Ð² облаÑти ÑƒÐ¿Ñ€Ð°Ð²Ð»ÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑƒÑ€ÐµÐ½Ñ‚Ð¾ÑпоÑобноÑтью предприÑтиÑ. Проведён обзор литературы по теме ВКР; ̶ проанализировано финанÑово-ÑкономичеÑкое ÑоÑтоÑние и конкурентные позиции компании Coolpad; ̶ оценена ÑффективноÑть дейÑтвующей ÑиÑтемы ÑƒÐ¿Ñ€Ð°Ð²Ð»ÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑƒÑ€ÐµÐ½Ñ‚Ð¾ÑпоÑобноÑтью в компании; ̶ выÑвлены ключевые проблемы и Ð½Ð°Ð¿Ñ€Ð°Ð²Ð»ÐµÐ½Ð¸Ñ ÑовершенÑÑ‚Ð²Ð¾Ð²Ð°Ð½Ð¸Ñ ÑиÑтемы ÑƒÐ¿Ñ€Ð°Ð²Ð»ÐµÐ½Ð¸Ñ ÐºÐ¾Ð½ÐºÑƒÑ€ÐµÐ½Ñ‚Ð¾ÑпоÑобноÑтью Coolpad; ̶ разработаны проектные мероприÑÑ‚Ð¸Ñ Ð¿Ð¾ повышению конкурентоÑпоÑобноÑти компании и оценена их ÑкономичеÑÐºÐ°Ñ ÑффективноÑть. ОблаÑть Ð¿Ñ€Ð¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ Ñ€ÐµÐ·ÑƒÐ»ÑŒÑ‚Ð°Ñ‚Ð¾Ð² ВКР– укрепление конкурентных позиций, повышение финанÑовых показателей и обеÑпечение уÑтойчивого Ñ€Ð°Ð·Ð²Ð¸Ñ‚Ð¸Ñ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ð¸ Coolpad. При работе над ВКРиÑпользованы цифровые технологии: MS Office и Google-поиÑк. Выводы. Задачи ВКРрешены, цель доÑтигнута, определена облаÑть Ð¿Ñ€Ð¸Ð¼ÐµÐ½ÐµÐ½Ð¸Ñ Ñ€ÐµÐ·ÑƒÐ»ÑŒÑ‚Ð°Ñ‚Ð¾Ð².
he aim of the graduate qualification work is to develop a set of project measures to improve the competitiveness management system of Coolpad company based on a comprehensive analysis of its current state. The work has been carried out on the materials financial statements and materials of Coolpad company. Research methods used: a complex of general scientific and special methods,including methods of systemic, financial and economic, strategic analysis, economic and mathematical modeling, and expert assessments. The main results of the graduate qualification work - theoretical provisions in the field of enterprise competitiveness management have been studied and summarized. A literature review on the topic of the thesis has been conducted; - the financial and economic state and competitive positions of Coolpad company have been analyzed; - the effectiveness of the current competitiveness management system in the company has been assessed; - key problems and directions for improving Coolpads competitiveness management system have been identified; - project measures have been developed to increase the companys competitiveness and their economic efficiency has been evaluated. The areas of the graduate qualification work results application: strengthening competitive positions, improving financial indicators, and ensuring the sustainable development of Coolpad company. Information technologies such as MS Office and Google Search were used while working on the graduate qualification work. Conclusions. Tasks have been solved, aim has been achieved, the areas of the results application have been determined.
повÑÑение конкÑÑенÑоÑпоÑобноÑÑи, competitiveness, measures, market, improving competitiveness, меÑопÑиÑÑиÑ, ÑÑнок, конкÑÑенÑоÑпоÑобноÑÑÑ, economic efficiency, ÑинанÑово-ÑкономиÑеÑкий анализ, ÑкономиÑеÑÐºÐ°Ñ ÑÑÑекÑивноÑÑÑ, financial and economic analysis
повÑÑение конкÑÑенÑоÑпоÑобноÑÑи, competitiveness, measures, market, improving competitiveness, меÑопÑиÑÑиÑ, ÑÑнок, конкÑÑенÑоÑпоÑобноÑÑÑ, economic efficiency, ÑинанÑово-ÑкономиÑеÑкий анализ, ÑкономиÑеÑÐºÐ°Ñ ÑÑÑекÑивноÑÑÑ, financial and economic analysis
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