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Продвижение личного бренда через видеоконтент

выпускная квалификационная работа бакалавра

Продвижение личного бренда через видеоконтент

Abstract

В данной выпускной квалификационной работе рассматривается проблема продвижения личного бренда тренера спортивного клуба через видеоконтент. В работе исследуются различные методы и способы создания и продвижения личного бренда. В ходе работы был произведен анализ зарубежного опыта продвижения личного бренда в социальной сети Tik Tok.

In this final qualifying work, the problem of promoting the personal brand of a gym coach through video content is considered. The work explores various methods and ways of creating and promoting a personal brand. In the course of the work, an analysis was made of foreign experience in promoting a personal brand on the Tik Tok social network.

Keywords

tiktok, ютуб, инстаграм, instagram, СММ, personal brand, тик ток, личный бренд, youtube, smm

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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Average
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