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Целью работыÑвилоÑÑŒ_ заключаетÑÑ Ð² разработке режима выхода компании Condor на африканÑкий рынок бытовой техники. Задачи работы: - Ðнализ производительноÑти производÑтвенных подразделений внутри компании; - Оценка угроз, Ñ ÐºÐ¾Ñ‚Ð¾Ñ€Ñ‹Ð¼Ð¸ ÑталкиваетÑÑ ÐºÐ¾Ð¼Ð¿Ð°Ð½Ð¸Ñ; - Разработка режима выхода на зарубежный рынок Работа выполнÑлоÑÑŒ на материалах(разработки режима входа Ð´Ð»Ñ Ð°ÐºÑ†Ð¸Ð¾Ð½ÐµÑ€Ð½Ð¾Ð³Ð¾ общеÑтва Condor.). Методы: ИÑпользовалиÑÑŒ общенаучные методы иÑÑледованиÑ: иÑпользовалиÑÑŒ общенаучные методы иÑÑледованиÑ: Ñодержательный и Ñравнительный анализ, метод аналогий, а также конкретные методы иÑÑледованиÑ, в чаÑтноÑти методы организационного Ð¿Ñ€Ð¾ÐµÐºÑ‚Ð¸Ñ€Ð¾Ð²Ð°Ð½Ð¸Ñ Ð¸ оценки инвеÑтиционной привлекательноÑти проектов. ОÑновные результаты ВКР: -обоÑнование ÑкономичеÑкой, организационной и управленчеÑкой целеÑообразноÑти; - предложение режима входа на региональный рынок; - разработка Ñтратегии интернационализации на африканÑком рынке; ПрактичеÑÐºÐ°Ñ Ð·Ð½Ð°Ñ‡Ð¸Ð¼Ð¾Ñть работы определÑетÑÑ ÐºÐ°Ðº ÑÑ‚Ñ€Ð°Ñ‚ÐµÐ³Ð¸Ñ ÑƒÑтойчивой интернационализации через близлежащий рынок, который похож на меÑтный рынок Ñ Ñ†ÐµÐ»ÑŒÑŽ Ð¿Ð¾Ð»ÑƒÑ‡ÐµÐ½Ð¸Ñ ÑƒÐ¿Ñ€Ð°Ð²Ð»ÐµÐ½Ñ‡ÐµÑкого и торгового опыта и Ñбора информации Ð´Ð»Ñ Ð¸Ð½Ñ‚ÐµÑ€Ð½Ð°Ñ†Ð¸Ð¾Ð½Ð°Ð»Ð¸Ð·Ð°Ñ†Ð¸Ð¸ в отношении другого региона и рынка.
The aim of the graduate qualification work is to develop an entry mode for the Condor company into the African home appliance market. Tasks of the graduate qualification work: - Analyzing The performance of the production units inside the company; - Evaluating the threats that face the company; - Developing an entry mode to a foreign market; The graduate qualification work was carried out on the basis of developing an entry mode for the Condor joint stock company. Methods: General scientific research methods were used: General scientific research methods were used: content and comparative analysis, the method of analogies, as well as specific research methods, in particular, methods of organizational design and evaluation of investment attractiveness of projects. The main results of the graduate qualification work: -substantiation economic, organizational and managerial feasibility; - proposal of an entry mode regional market; - development of a strategy of internationalization to the African market; The practical significance of the work is determined as a sustainable internationalization strategy through the nearby market which are similar to the local market in aim of gaining managerial and trade experience and gathering information to internationalize toward other region and market.
models, инÑеÑнаÑионализаÑÐ¸Ñ Ð½Ð° ÑÑнке бÑÑовой ÑÐµÑ Ð½Ð¸ÐºÐ¸, ÑакÑоÑÑ ÑоÑмиÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð²Ð½ÐµÑней ÑÑÑаÑегии, barriers encountered by SMEâs in their strategies, модели инÑеÑнаÑионализаÑии, internationalization in the home appliance market, баÑÑеÑÑ ÐСРв ÑÐ²Ð¾Ð¸Ñ ÑÑÑаÑегиÑÑ, factors that influence entry mode.
models, инÑеÑнаÑионализаÑÐ¸Ñ Ð½Ð° ÑÑнке бÑÑовой ÑÐµÑ Ð½Ð¸ÐºÐ¸, ÑакÑоÑÑ ÑоÑмиÑÐ¾Ð²Ð°Ð½Ð¸Ñ Ð²Ð½ÐµÑней ÑÑÑаÑегии, barriers encountered by SMEâs in their strategies, модели инÑеÑнаÑионализаÑии, internationalization in the home appliance market, баÑÑеÑÑ ÐСРв ÑÐ²Ð¾Ð¸Ñ ÑÑÑаÑегиÑÑ, factors that influence entry mode.
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