Данная работа посвящена разработке рекомендаций по организации PR-мероприятия образовательных программ бакалавриата. Работа проведена на базе ВШМиСО ФГАОУ ВО СПбПУ на основе которой проводился ситуационный анализ деятельности, разрабатывались рекомендации по PR-продвижению. В результате был Проанализированы технологии и возможности событийного маркетинга в продвижении образовательных программ, также проведён конкурентный анализ образовательных программ, а затем разработан план проведения Дня открытых дверей.

This work is devoted to the development of recommendations for the organization of PR-events of educational programs of undergraduate studies. The work was carried out on the basis of the Higher School of Economics and Social Sciences of the Federal State Autonomous Educational Institution of Higher Education СПбПУ on the basis of which a situational analysis of activities was carried out, recommendations were developed on PR promotion. As a result, the technologies and capabilities of event marketing in the promotion of educational programs were analyzed, a competitive analysis of educational programs was also carried out, and then an open door day plan was developed.