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Конкурентоспособность как фактор финансовой устойчивости предприятия строительной отрасли

выпускная квалификационная работа магистра

Конкурентоспособность как фактор финансовой устойчивости предприятия строительной отрасли

Abstract

Объектом исследования является ООО «Строительная компания «ЭТС», которая является головной компанией группы «ЭТС». Целью магистерской диссертации является поиск способов повышения уровня конкурентоспособности предприятия строительной отрасли. Были исследованы теоретические основы конкурентоспособности предприятий, теории управления конкурентными преимуществами предприятий на основе их эксклюзивных ценностей, методы управления факторами конкурентоспособности предприятия, проведено сравнение конкурентных стратегий развития компании и повышение уровня ее конкурентоспособности. В практической части исследования была охарактеризована деятельность строительной компании ООО СК «ЭТС»; на основе про-веденного экономического анализа была сформирована стратегия повышения конкурентоспособности ООО СК «ЭТС»; была проанализирована финансово-хозяйственная деятельность ООО СК «ЭТС» после реализации стратегии повышения конкурентоспособности.

The object of the study is OOO «Building company «ETS», which is the parent company of the group «ETS». The purpose of the master's thesis is to find ways to improve the competitiveness of the construction industry. Theoretical bases of competitiveness of the enterprises, the theory of management of competitive advantages of the enterprises on the basis of their exclusive values, methods of management of factors of competitiveness of the enterprise were investigated, comparison of competitive strategies of development of the company and increase of level of its competitiveness is carried out. In the practical part of the study was characterized by the activities of the construction company OOO « Building company «ETS»; on the basis of the economic analysis was formed strategy to improve the competitiveness of OOO « Building company «ETS»; was analyzed financial and economic activities of OOO «Building company «ETS» after the implementation of the strategy to improve competitiveness.

Keywords

конкурентоспособность, оптимизация, строительная отрасль, управление, потенциал предприятия, Строительные организации

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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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