The changing business environment has influenced new innovation development, which is currently described as the upcoming 4 industrial revolution. The development of Internet of Things, Big Data concepts increased the productivity of various businesses and influenced the appearance of new business models. A more advanced concept of technologies in recent years has been analysed in the context of advanced production. The appearance of cyber–physical systems and possible implementation in various other industries than production is even more stimulating the realization of the ideal Industry 4.0 concept. Therefore, it is important to identify how exactly cyber–physical systems is stimulating Industry 4.0 and to provide insights for future research. The authors of this paper provide the motivation for Industry 4.0, describes the concept of cyber–physical systems and their new implications. In the end the authors provides new and future business models. This publication is contributing to the understandment of the new competitiveness environment strategies. The authors amplifies the necessity to continue research focusing on cyber–physical systems implementation in supply chain management context, because supply chain management has only a limited amount of implications and research regarding the cyber–physical systems.