Biologicals are one of the fastest growing segments in agriculture. However, in the U.S. market, it’s starting to become a misunderstood buzzword. At their core, biologicals are innovative solutions that can help growers overcome some of the most pressing agronomic challenges they face today and in the future. While biologicals aren’t new to U.S. or North American agriculture, there’s a lot of unpacking that needs to be done to clearly set performance expectations.