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Article . 2002
License: CC BY
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Ekonomika
Article . 2002 . Peer-reviewed
License: CC BY
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Ekonomika
Article
License: CC BY
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Ekonomika
Article . 2002
Data sources: DOAJ
https://dx.doi.org/10.15388/ek...
Other literature type
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https://dx.doi.org/10.15388/ek...
Other literature type
Data sources: Microsoft Academic Graph
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E-Commerce and Web Marketing as an Answer to the Global Market. Methods in Web Marketing

Globalios rinkos e. komercija ir marketingas internete. Marketingo metodai internete
descriptionPublicationkeyboard_double_arrow_right Article , Other literature type 01 Dec 2002 Lithuania Publisher:Vilnius University PressJournal:Ekonomika, volume 59 (issn: 1392-1258, eissn: 2424-6166, Copyright policy )
Authors: Foglio, Antonio; Stanevičius, Vaidotas Ignacas;

doi: 10.15388/ekon.2002.17005

E-Commerce and Web Marketing as an Answer to the Global Market. Methods in Web Marketing

Abstract

In this paper the authors present the process of web marketing as a specific subject and as an integration of the traditional marketing. The conclusion is that e-commerce and web marketing are a pragmatic and modern answer to the globalization; presenting the process of web marketing the authors outline the necessary methods in teaching web marketing and the new professionalism required.

Country
Lithuania
Related Organizations
Keywords

HF1-6182, Economics as a science, Commerce, HB71-74

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
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Average
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gold