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Ontario's micro-brewing industry: an exploratory study

Authors: Agostino Menna; Holly Catalfamo;

Ontario's micro-brewing industry: an exploratory study

Abstract

This study researched Ontario’s micro-brewing industry and used the firm’s strategy obtained from policies, plans, and priorities to develop an industry framework to measure the industry’s contribution to Ontario’s standard of living and, ultimately, to Ontario’s economic well-being. Nine microbreweries were surveyed and 14 websites were analysed based on four research objectives: 1) identify industry success factors; 2) validate a portion of Menna’s model; 3) apply lessons of this study to the creation of successful models in new venture creation; 4) instil a uniquely micro-brewing model for affecting growth and benefits in the province of Ontario. Results show that Ontario’s microbreweries thrive in niche markets with unique strategies and distinctive advantages that contribute to Ontario’s economy. This is a first step in understanding key factors that may help Ontario transition to a community-based, creative-oriented enterprise system of wealth creation.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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