Hippocrates and Targin

descriptionPublicationkeyboard_double_arrow_right Article 05 Dec 2016 English Publisher:CMA Joule Inc.Journal:Canadian Medical Association Journal, volume 188, pages 1,262.2-1,262 (issn: 0820-3946, eissn: 1488-2329,

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Authors: Joel, Lexchin;

doi: 10.1503/cmaj.1150133

pmid: 27920110

pmc: PMC5135503

Hippocrates and Targin

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Abstract

The Oct. 18, 2016, issue of CMAJ contained two ads from Purdue Pharma. The first featured a bust of Hippocrates and was headlined “Treating chronic pain, our shared responsibility” and talked about how Purdue was committed to ensuring that the “right medications get to the right patients” (

Related Organizations

York University
Canada

Keywords

Analgesics, Opioid, Drug Combinations, Drug Industry, Advertising, Naloxone, Humans, Periodicals as Topic, Opioid-Related Disorders, Oxycodone

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