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UNDERSTANDING THE MODERATOR ROLE OF COVID-19 PANDEMIC ANXIETY ON THE RELATIONSHIP BETWEEN INTERNET ADDICTION AND ONLINE SHOPPING ADDICTION

Authors: Burak LEBLEBİCİOĞLU; Ceyda AYSUNA TÜRKYILMAZ;

UNDERSTANDING THE MODERATOR ROLE OF COVID-19 PANDEMIC ANXIETY ON THE RELATIONSHIP BETWEEN INTERNET ADDICTION AND ONLINE SHOPPING ADDICTION

Abstract

Internet addiction is one of the most important drivers of online shopping addiction. During Covid-19 pandemic people had to spend more time in their homes and had to use internet more than before to do their tasks. One of the tasks that should be performed on internet is shopping. On the other hand, it’s obvious that Covid-19 pandemic has negative outcomes in terms of economy and psychology. One of the negative outcomes of pandemic is anxiety. In this study, the moderator role of Covid-19 anxiety on the relationship between internet addiction and online shopping addiction is examined. Although several studies are conducted during pandemic about the effects of pandemic this topic is not investigated. In this regard, this study is unique and suppose to add value to the related literature. The results of the analysis show that online shopping addiction consisted of three factors. Among those factors, the moderator role of Covid-19 anxiety was supported only for the negative effect factor. In other words, Covid-19 anxiety has moderating effect on the relationship between internet addiction and negative effect dimension of online shopping addiction. Finally, some suggestions were provided for the online shopping firms depending on the findings of the study.

Country
Turkey
Keywords

Covid-19 Pandemi Anksiyetesi, YÖNETİM, Genel Karar Bilimleri, Social Sciences and Humanities, Social Sciences (SOC), ECONOMICS & BUSINESS, Sosyal Bilimler ve Beşeri Bilimler, Pazarlama, Strategy and Management, General Decision Sciences, Karar Bilimleri (çeşitli), İşletme ve Uluslararası Yönetim, Online Shopping Addiction, MANAGEMENT, Strateji ve Yönetim, Sosyal ve Beşeri Bilimler, Decision Sciences (miscellaneous), Business and International Management, Marketing, Pandemic, Çevrimiçi Alışveriş Bağımlılığı, Genel İşletme, Yönetim ve Muhasebe, Anksiyete, General Business, Management and Accounting, Management, Social Sciences & Humanities, Covid-19 Pandemic Anxiety, İnternet Bağımlılığı, BUSINESS, İşletme, İŞLETME, Internet Addiction, Pandemi, Ekonomi ve İş, Sosyal Bilimler (SOC), Covid-19

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
1
Average
Average
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