My intention in this paper is to show that the cognitive role of metaphor in Danto’s approach is more modest than the one theorized by some contemporary philosophers. I argue that: 1) considering his enthymematic conception of metaphor, Danto endorses the idea that a metaphor brings to light an implicit feature of the topic and does not create a concept ex-novo, 2) he needs to distinguish between literal meaning and metaphorical meaning, because of his artistic theory of indiscernible objects, 3) Danto believes, as Josef Stern does, that a metaphor hides a demonstrative that entails a context-dependence.