What is it for an analytic philosopher to do ideology critique? How should analytic philosophers engage with the great critics of ideology outside the analytic tradition? Just how useful are our proprietary tools as analytic philosophers when it comes to thinking about ideology, and in what sense ‘useful’, and to whom? And to what end might we pursue ideology critique? Here I attempt to say something about these questions by commenting specifically on a recent contribution to analytic ideology critique, Jason Stanley’s How Propaganda Works.