Gay TV has been particularly important to my own thinking about regional my thologies, the presumed politics of geography, and the market association of geo graphic locale with consumer value. While the moment of gay-themed programming may have waned, Becker's work helps us to consider subsequent program address and market appeals within historic, industrial, cultural, and textual context. For example, he offers a model to consider how 2009's economic crisis, coupled with hopes for a newly energized forward-thinking Obama-led polity, informs and is synchronous with traditional broadcasters' revived ratings success and "rediscovery" of the "mass," multigenerational, niche-resistant audience (as seen, particularly, in CBS's prime-time scheduling, and across sports broadcasting in general). Each of these selected texts thus intervenes into previously received narratives about broadcast history and who or what "counts" within it. In each, television is "'something people do': a complicated set of social practices"15 that encourage us to recognize that "culture is a. process that entails power struggles and negotiations among various social ideals"16 in the imagination, struggle over, reiteration, and social pro duction of a largely vulnerable and ambivalent but nonetheless prevailing "common sense." Television thus intersects with our deepest cultural anxieties as well as our fondest hopes. Each author reconstructs everyday encounters with media via, largely, micropolitical, ephemeral, and understudied materials, focusing on clearly bordered, particularly fraught moments of historic, cultural, and televised transition. Finally, each author's indefatigably detailed research and evident passion for clarity of prose and argumentation offer inspiring and instructive models for scholarship and teaching with each rereading. He