Strategic Planning of BMW’s Global Production Network

descriptionPublicationkeyboard_double_arrow_right Article 01 Jun 2006 Germany English Publisher:Institute for Operations Research and the Management Sciences (INFORMS)Journal:Interfaces, volume 36, pages 194-208 (issn: 0092-2102, eissn: 1526-551X,

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Authors: Fleischmann, Bernhard; Ferber, Sonja; Henrich, Peter;

doi: 10.1287/inte.1050.0187

Strategic Planning of BMW’s Global Production Network

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Abstract

We developed a strategic-planning model to optimize BMW’s allocation of various products to global production sites over a 12-year planning horizon. It includes the supply of materials as well as the distribution of finished cars to the global markets. It determines the investments needed in the three production departments, body assembly, paint shop, and final assembly, for every site and the financial impact on cash flows. The model has improved the transparency and flexibility of BMW’s strategic-planning process.

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Germany

Related Organizations

Universität Augsburg
Germany

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