For decades, humanity has been looking for methods of effective information management - this knowledge is very much needed nowadays because we live in times where we have to know how to search through the information noise for the information that is true and useful for us. In 2018, more than half of humanity had access to the Internet. It is connected with the continuous increase of data and information. So how to effectively manage information in order to reach it easily? The article aims to familiarize with the issue of Information Architecture - a short history of what AI deals with and the form of its most-known propagator.