The paper considers school student’s subjectivity as a set of growing human’s innovative features, which the educational system is aimed to develop. The author proves the value of establishing a school student’s subjectivity, and conspires it as a process, through which a student, while setting and achieving personally and socially meaningful educational goals, recognizes his personal needs in cognition of himself and the world around him. Components and levels of subjectivity are described, dynamics of subject-subjective interplay is traced and personally-oriented educational techniques, conducive to establishing a student’s subjectivity are proposed.