Some aspects related to the concept of eff ective cooperation between employers and Personnel Management School of Science based on “Economics and Organization Management” Chair of SamSTU are considered in this article. The results of sociological research related to labor market and higher education, which allowed the authors to determine the most popular in innovation economy forms of cooperation between enterprises and high education institution during the training of students in “Personnel Management” direction, are presented. Comparing the world development trends, requirements of employers and state requirements for young professionals the authors emphasize a number of key requirements for bachelors in this direction.