In the article there are results of research of modern problems, which are devoted to an assessment and ways of increasing of competitiveness of services of air carriers, for instance, - the leader of the branch - JSC «Aeroflot». The author found out effective ways for competitiveness improvement aimed to increase demand for this type of service in the conditions of modern Russian economy. The complex and complete mechanism of understanding of problems is created. These problems are closely connected with the analysis of competitiveness which use allows the enterprise to reach effective results in realization of goods/services. It also gives the enterprise an opportunity to use effective methods in practice.