The article analyzes the communication process of modern mass media. Journalism, holding true to its methods of undestanding reality, turns to the postmodern manner of writing. Dialogueness of mass communication is built on different levels. Speech reflects contradictory processes, which occur in our life and are accompanied by changing moral values and spiritual guidelines. Language occurrences in different kinds of mass communication break up the foundations of Russian culture. A new information environment should be created in agreement with the historical traditions and linguistic culture of the society.