Confectionery goods are in great demand with different population groups, especially children both in Russia and other countries. This group of products can be considered as a convenient carrier of vital nutrients, the lack of which in the diet of the population in Russia, including preschoolers and school children is a serious problem. The market research of enriched confectionery goods has been carried out in the study. The relevance and demand of the development of given kinds of confectionery goods have been presented; their selection and recipe composition have been proved. The dynamics of the market development is carried out due to imported goods, which indicates the need for the production of domestic products. A group of specialized confectionery goods with various functional orientations was investigated. They are yogurt powder-based candies "Talantiki", enriched with vitamins and minerals; panned sweets "Dr. Konfetkin", sponge cakes and semi-finished goods with local herbs and vitamins. Their recipe composition was scientifically determined, taking into account the characteristics of the active ingredients and their synergistic effects on metabolic processes. The research of consumer properties of specialized goods has been made, which allowed to determine regulated quality indices, including the nutritional value and functional orientation. The testing has been put into practice in the conditions of commercial production. The developed products may be important for the correction of the nutrition and health of both children and adults with impaired nutritional status.