The tutorial provides an overview of the main methodological approaches to the analysis of the market of rocket and space technology and services on the basis of its specific features, methods of evaluating competition and its justification, the reinterpretation of basic marketing tools and approaches in combination with innovative ideas and methods of achieving high economic results in the space market. The main aim is to provide future marketers with the necessary material, methods, technologies and tools with which to solve various problems related to the understanding of the structure of the space market, the company's place in the market, its competitive position and overall competitiveness. Meets the requirements of Federal state educational standards of higher education of the last generation. Intended for undergraduates and academics in aerospace orientation, postgraduate students, marketing analysts, marketers, corporate executives and agencies of the military-industrial complex.