Where should I submit my paper? This is a question that young scientists and trainees frequently ask. In this Commentary, we advise on how to make such a decision whilst balancing the risks and benefits. We argue that trying to publish in top tier journals may not always be the best option and that publishing in indexed, open access journals may expose research to the same or larger audiences. The value of research should not be judged according to the publishing journal's name, but rather from other measures of impact such as successful commercialization of new technologies, number of citations, and downloads. We also highlight the role of mentors, who have the responsibility to protect the long-term interests of their trainees by balancing the consequences of acceptances and rejections.