A state-wide, broad-based consumer health education program was initiated in Arkansas, July 1, 1972. The project has four major goals based on the Wisconsin planning model for consumer health education.' These four goals are to enable citizens: (1) to have a greater concern for their personal health; (2) to become better aware of and to adopt preventive and rehabilitative health practices; (3) to better understand and utilize the local health care delivery system; and (4) to learn how and when to apply self-help practices and when to call on local health service professionals for medical assistance. Information regarding the attitudes people have about illness, about their use of health care facilities, and their patterns of personal health care were gathered through a Health Attitudes and Practices Questionnaire (HAPQ). The development of this questionnaire, one of the first objectives of this comprehensive, three-year effort to develop a health education program for the state of Arkansas, was aimed a t providing baseline information for program planning and measurement. This paper reports on the questionnaire and the results of the statewide survey of consumer health attitudes and practices which was conducted in order to obtain baseline data for the health education project. 0