
This paper addresses B2B e-commerce as a facilitator for enhancing agricultural export from Mianyang (China) to Europe. Computing an extended value chain for three crops, the MAXCROP model has identified key information lacks and prepared implementation of training and use of the model among the production companies and governmental employees.
Landbrugseksport, B2B-elektronisk handel, Kina
Landbrugseksport, B2B-elektronisk handel, Kina
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