Abstract Passive margins have been the reliable, accessible mainstay of exploration success worldwide for the last 25 years, and have hosted the spectacularly fast exploitation of deepwater resources (Angola, Nigeria, Brazil, Trinidad, USA Gulf of Mexico, Egypt, Australia and India). Despite, or perhaps because of this, there is still much to learn about the variety of hydrocarbon habitats they present. For example: (1) deep seismic observations and deep sea drilling have revealed more of the diversity of passive margins geodynamics. This liberates explorationists from simple geodynamic models, with consequences not only for new views of thermal history but also for the whole tectonic and stratigraphic evolution. For example, the time significance assigned to the geometries traditionally labelled ‘pre-rift, syn-rift and sag’ may be misleading. This has implications for correlations, the significance assigned to unconformities and sequence boundaries, heat flow and structural history. (2) New deep imaging of the sedimentary sections has revealed mistaken assumptions about the importance of ‘mobile substrate’ in major deltas and allowed the detailed unravelling of salt and shale movement and its implications for reservoir and trap. (3) Depositional models for deepwater reservoirs have increased in predictive capability and modern seismic imaging supports new models for shallow water sequences. (4) Discoveries of very large amounts of dry bacterial methane in stratigraphic traps have challenged old assumptions about prospectivity based on thermally matured source rocks. (5) New engineering and development technologies are opening up the commercialization of remote frontiers. As a consequence there is legitimate scope to re-visit old ‘dogmas’ and to propose that each passive margin segment is best regarded as unique, with analysis and interpretation rooted in observation rather than models (at least while the newly proposed models evolve to stability). Many of these themes were visited in the Passive Margins session of the Seventh Petroleum Geology Conference, held in London in 2009. This paper outlines some of these ideas, and considers how exploration along passive margins in the next decade can use new geoscience thinking.