Abstract This paper introduces the collection of five short papers written by scholars from Egypt, Russia, Singapore, China and South Africa that advance this journal's ‘Geography in the World’ initiative through a more robust engagement between geography and area studies. Geographers have increasingly addressed the troubled relationship that their discipline has with the field of area studies. Less registered, however, in Anglophone debates are the presence and politics of other geographical traditions of area studies. In this themed intervention, we propose a reoriented critical geography of ‘area’ by closely assessing non‐Western geography's relationship with its area studies counterpart across a range of (geo)political, economic, institutional and cultural contexts beyond the Anglo‐American ‘core’.