The aim of this study is to determine factors affecting hedonic hunger in adults.A cross-sectional research design was used to collect face-to-face data from 315 adults, aged 18-65 years, residing in Balıkesir/Turkey by way of a questionnaire.Hedonic hunger was found to be higher in women and also rates decreased with age. As body mass index increased, so did hedonic hunger. Hedonic hunger was seen as higher in individuals who do not engage in regular physical activity, those who consume nighttime snacks, and persons who follow a weight loss diet. It has been determined that individuals with hedonic hunger have a high level of food craving, impulsiveness, and low self-esteem.Controlling psychological factors such as impulsiveness and self-esteem can be effective in reducing hedonic hunger.