This paper offers a neo‐pragmatist account of the representational character of the emotions, for those emotions that have such a character. Put most generally, neo‐pragmatism is the view that language should not be conceived primarily in terms of a robust relation of reference to or representation of antecedently given objects and properties. Rather, we should view it as a social practice that lets us do various quite different sorts of things. One of those things might be called ‘assessing representational accuracy’, but this need not be thought of in terms of a metaphysically heavyweight relation. In applying neo‐pragmatist techniques to the domain of the emotions, the result will be an alternative to currently popular accounts that individuate emotions partly in terms of what they represent. This alternative continues to allow us to use representational language in connection withsomeemotions. And it also helps to explain the awkwardness of representational talk in connection withotheremotions: an awkwardness that was always a liability of monolithic representationalist views.