AbstractSatiety, the suppression of appetite after food consumption, involves a complex integration of cognitive, sensory and post‐ingestive signals generated by the consumed product. A better understanding of how these different signals interact could allow the development of novel products optimised to produce satiety, thereby helping to counteract the effects of obesogenic lifestyles. This report highlights recent studies, conducted largely as part of the BBSRC DRINC initiative, which examined how beliefs about satiety before food ingestion and the sensory experience during ingestion together influence how the consumer responds to food. These studies highlight the integrative nature of satiety and pave the way for updated models of satiety and novel products that should aid consumers' ability to regulate their appetite.