AbstractCatch rates were compared between gillnets with and without bait in the Greenland halibut Reinhardtius hippoglossoides (Walbaum) fishery off Baffin Island, Canada. Two different types of baiting techniques were compared: bait bags where squid were placed into 2‐mm mesh bags, and tied bait where squid were tied into meshes. Both types of baited gillnets significantly increased the capture of the target species, Greenland halibut, with increases of 253.8% and 149.7% for the bait bag and tied bait, respectively. Common bycatch species showed mixed effects, with roughhead grenadier Macrourus berglax Lacépède showing no increase in catch per unit effort (CPUE) for either bait type (p > 0.05), and porcupine crab Neolithodes grimaldii (Milne‐Edwards and Bouvier) only had a higher CPUE with baited gillnets when bait bags were placed on the footrope. Less common bycatch species—but with threatened populations—showed an increase in CPUE, including Greenland shark Somniosus microcephalus (Bloch and Schneider) and Northern wolffish Anarhichas denticulatus Krøyer. Baiting gillnets affected the CPUE of gillnets in the Greenland halibut fishery, and management should consider how the increased CPUE of both target and bycatch species are affected by this new fishery trend.